Online Marketing

Online Marketing is one of the best and most effective processes to get positive response from target audience. Online marketing enables enterprise to sell the products and services over the internet and involves various marketing features such as effective utilization of search engine marketing, advertising through email, interactive advertising etc.
It is essential for companies to have online marketing as today, enterprise benefit from online business.

Techxact Online / Email marketing solution:

Techxact specializes in understanding your business, objectives and goals, hence provide a customized strategy to get best possible solution from internet. TechXact’s Email Marketing enables organizations to take advantage of the superior economics of email, while building customer trust, respecting their preferences, and creating profitable relationships.

Techxact Email marketing helps you plan, create, test, execute and track targeted personalized email communications, including time sensitive alerts and event triggered mailings. TechXact Email marketing provides real-time visibility into key performance metrics, so you can analyze the effectiveness of campaigns and take corrective actions as needed to drive results.

Features:
Techxact offers online marketing solutions to companies to enhance their business objectives and goals. Some of the features and advantages include:

Increase marketing ROI:
With more targeted, timely, and lower cost email communication, user can gain higher response rates, lower opt-out rates and higher conversion rates. Automated bounce handling and real time unsubscribe processing reduce costs and risk of being blacklisted.
Advanced Customer Preferences: With Techxact Email Marketing, user can give individuals more control over managing their own preferences, such as message types, contact frequency, language and message formats.

Data Management:
Techxact Email Marketing provides flexible list import, list hygiene, list/subscription management, and automated subscribe/unsubscribe functionality, including one-click opt-out processing.

Analyze Results with Real-time Results:
Analyze Results with Real-Time Reports: Measure opens, forwards, click-through, replies, undeliverable and more. Track purchases and traffic through website with conversion and click stream reports. Understand click-through on your message visually with overlay report. View detailed tracking history for each individual email address. Gather survey responses and compile results.

Campaign Management:
Techxact Email marketing provides comprehensive support for campaign planning, scheduling, workflow/approval management, previewing, testing, and executing scheduled, recurring, or triggered personalized email communications.

Integrate with other application:
Build and extend software applications. Gather information on website using subscription web forms. Secure and encrypt data communications.

Segmentation and Targeting:
Techxact Email Marketing enables to continually optimize the relevancy of messages by leveraging information across the enterprise, such as prior behavior, expressed preferences, demographics, current holdings, transaction data, or other criteria.

Content Creation and Management:
Techxact Email Marketing helps you build complex conditional content rules to include or exclude certain sections of content and support dynamic e-newsletter programs.

Benefits:

Easy to create template:
Create graphic-rich HTML newsletters with links, images, multiple fonts, colors, tables, bullets and backgrounds. No technical expertise needed.

Flexible list maintenance:
Easily import a mailing list into your Graphic Mail account. Add, modify or delete e-mail addresses in mailing lists using different methods, such as copy & paste, import a text or CSV file, or do it one by one.

Personalized content:
Can send personalized newsletters to subscribers by creating sets of data associated with each email address.

Scheduled delivery:
Send email immediately or schedule to send it up to 1 month later. Schedule a specific time of day for delivery.

Track subscribes / unsubscribes:
View addresses of recipients who subscribe or unsubscribe to or from each mailing list and the exact time and date they did so.
Trends over time: Track and extract the email addresses of people who have subscribed or unsubscribed over a period (days, months, years); or who have consistently opened or have not opened emails over a period.