Green DC

With power and energy costs rising, and IT equipment stressing the power and cooling infrastructure, some identifies an economic and operational crisis looming. CIO’s today are being challenged to reorganize their data centre strategies, adding power and energy efficiency to a list of critical operating parameters that already includes, reliability, serviceability and performance. A green data center initiative can help a company regain power and cooling capacity, recapture resiliency and help meet business needs, while at the same time dramatically reducing energy costs and the total cost of ownership.

Going green data center is being more than an altruistic aspiration to save the planet. It’s now clear that going green is a necessity that companies will need to embrace – sooner rather than later – to survive economically. While this new components can often deliver ever-greater performance per unit of power, they can also be increasingly power hungry. In addition, the evolution of high-density, rack-mounted servers has typically increased heat density, creating hotspots and taxing cooling systems. The excessive heat can also threaten operating stability, resiliency and staff productivity.

Responding to customer demand for better performance at lower prices, the information technology industry has delivered faster servers, lower-cost storage and more flexible networking equipment.

Typical data center draw approximately two or three times the amount of power required for the IT equipment because conventional data center designs are oversized for maximum capacity and older infrastructure components can be very inefficient.


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The cost associated with this level of power consumption can significantly impact the total cost of ownership for data center facilities and IT systems.

The rising cost of kilowatt of electricity has further compounded the problem. data center cooling and electrical costs currently represent up to 44 percent of a data center’s total cost of ownership. The three-year cost of power and cooling servers is currently one-and-a-half times the cost of purchasing server hardware. With the growing demand for cheaper and ever-more-powerful high-performance computer clusters, the problem is not just paying for the computers, but determining whether we have the budget to pay for data center power and data center cooling.

The message is clear: Energy costs are rising, supply is limited, the data center infrastructure is being taxed, and its ability to meet business demands is at stake. CIO who wants to solve the problems will need to focus on data center innovation.

Fortunately, green data center strategies and technologies exist today to help optimize space, data center power, data center cooling and resiliency while improving operational management and reducing costs–at the same time, helping to position the companies for growth and enabling CIOs to meet expanding business needs.

Most companies expect that their CIOs will supply a reliable, high-performance infrastructure to support the business within their allocated budgets.

Are you prepared to continue meeting this expectation in the changing environment? Do you know for sure that your data center can meet growing cooling and power demands? Do you have a plan to manage the impact of rising energy costs? Are you prepared to contribute to corporate initiatives to reduce greenhouse gas emissions?

Do you have a strategy for your data center to ensure that you can continue to meet your company’s expectations? If your answer is not a resounding “yes” to most of these questions, perhaps the time has come to evaluate your strategy.